Posted on Leave a comment

DENIM WITH A CAUSE

Denim with a cause. I’m really loving my denim collections. It’s nice to design fashion jewelry and accessories that will actually mean something to someone. After attending the Denim After Dark event, I am unable to look at anything Denim in the same way again. This is a good thing.

If you don’t know about Denim After Dark, it is a supported effort that began after an 18-year-old woman was raped by her 45-year-old driving instructor. What really began the movement of Denim After Dark however is due to the fact  that the initial conviction was overturned by the Italian Supreme Court,  “Because the victim wore very, very tight jeans, she had to help him remove them… and by removing the jeans… it was no longer rape but consensual sex.”
The following excerpt is from Denim After Dark:
“Enraged by the verdict, the women in the Italian Parliament came to work wearing jeans to show solidarity with the victim. While the Court did eventually scrap this “denim” defense in 2008, women across the country and eventually throughout the United States stood up in protest. Today, many U.S. states recognize Denim Day on the last Wednesday in April, and supporters wear denim as a symbol of protest against erroneous and destructive attitudes about sexual assault.”

In business and in life, it should be about people. Even more, with each design I contemplate how that particular piece of denim jewelry will impact whomever purchases it. Why did they choose it? How does this jewelry convey their thoughts and expectation for the look they are creating? By choosing a particular denim jewelry, are they too supporting Denim After Dark and Denim Days? Are they standing for something?

Denim after Dark and Denim Days are both bringing awareness to sexual assaults. I am thankful that my mind contemplates the persons who will be wearing each piece of my denim jewelry. I am thankful that I’m doing something I love and at the forefront is a conscious awareness of others.

Note To Self: Always challenge yourself to seek out Christ purpose for you and through you. Always challenge yourself to seek how Christ is using the gifts He has given you to minister to others, to challenge others, and to support each other.

Love and Blessings Always,

The Denim Revolutionist, Empress of Virtue

Posted on Leave a comment

DR. DENIM

We’ve always wanted to do what others say can’t be done.
And we’ve actually done it many times.

Alexander Graah
founder and CEO

And so it began.

In a basement outside the port city of Gothenburg, Sweden, two brothers dreamt of creating denim rooted in the present while stretching beyond seasons and traditional design. With an aim at the unknown and an ambition to cross borders by adding new values to a piece of fabric, the mission was set. Inspired by their grandpa who always saw beyond obstacles and further, they started to solve the impossible equation. From this courage and dedication Dr. Denim was raised — a brand to trust whether you need elegance or function. With a character where persistence, smart choices and humility have been passed down for generations, Dr. Denim has taken form as an uncompromised denim brand where perfect fit, price and total experience reach far beyond seams and buttons.

The brothers Alexander and Johannes Graah and their father Morten founded Dr. Denim 2004 in Gothenburg. The company has since then been run as a linear family business without hierarchies where blood is not thicker than water. Every individual’s engagement and well-being is of greatest importance and run as a core through the organization. The familiar and permissive climate creates a dynamic and personal atmosphere where the collective skills are highly recognized. Dr. Denims values are found in the company’s corners where community, innovation and development are leading lights.


Disclaimer: All credit for the content of this blog post is given to Dr. Denim. Empress of Virtue’s only credit is that we seek be the curators of all things Denim and Jeans by supplying our own and compiling existing articles, blogs, excerpts, quotes, and fun facts written about Denim / Jeans in one place for your convenience.
Posted on Leave a comment

WINTER LOOKBOOK

 

 

 

 

 

 

 

Posted on Leave a comment

HISTORY OF DENIM 1st Edition

Denim History – Origin of Denim

Denim is a type of cotton twill textile, in which the weft passes under two or more warp threads. Warp threads of denim fabric are dyed in indigo while weft threads remain plain white. That is why denim is blue on the one side and white on the other. When used for jeans, denim is turned blue on the outside and because of the way it is made it fades in a characteristic way.

Word “denim” comes from fabric “serge de Nimes” made in France city of Nimes from where it originates. It has been used in America since the late 18th century, colored blue with indigo dye to make blue “jeans”, a type of cotton pants. Jeans come from “Genes” – a name given by French to Genoa and the people from Genoa where the cotton trousers were made. In the 1800s, in the time of the Gold Rush, American gold miners needed clothes that were strong, lasted longer and did not tear easily. Levi Strauss, a businessman, and Jacob Davis, a tailor, supplied miners with denim pants that were made from durable material and reinforced with rivets at the places where pants tended to tear which prolonged life of pants. This marked the beginning of the legend of jeans and brand Levi Strauss is still hugely successful today.

Denim was first used for clothes worn by workers because of its high durability. Then it became widely popular in the 1930s when Hollywood started making cowboy movies in which actors wore jeans. With the beginning of the World War 2, production of the jeans drops but world meet denim when American soldiers started wearing them when they were on the leave. When the war ended, other companies that made denim started appearing like Wrangler and Lee.

Young people started wearing denim in the 1950s a mean of rebellion. This fashion was also inspired by Hollywood with by Marlon Brando with his 1953 film “The Wild One” as well James Dean’s movie “Rebel Without a Cause” from 1955. Some public places like schools and theaters banned jeans because of what they symbolized. Denim crossed from counterculture to fashion in the 1960s and 1970s when manufacturers started to make different styles of jeans.

Original denim was dyed with dye from plant Indigofera tinctoria. Modern denim is dyed with synthetic indigo. Denim is often dyed with indigo and dried many times over to get a stronger color that will not fade quickly. After the denim is made into clothing it as most often washed to make it softer and to reduce or eliminate shrinkage. Denim that is not washed is called dry or raw denim. Denim fades in time and gets a worn out look which is often desired as a fashion detail. Some denim is artificially distressed so a worn-out look can be got even before wearing. Denim that is not made of pure cotton but also has an elastic component (most often elastane) is stretch denim. Beside indigo dyeing, denim can be colored with sulfur dyeing which is used for dyeing of denim in colors other than indigo.


Disclaimer: All credit for the content of this blog post is given to http://www.historyofjeans.com. Empress of Virtue’s only credit is that we seek be the curators of all things Denim and Jeans by supplying our own and compiling existing articles, blogs, excerpts, quotes, and fun facts written about Denim / Jeans in one place for your convenience.