We’ve always wanted to do what others say can’t be done.
And we’ve actually done it many times.

Alexander Graah
founder and CEO

And so it began.

In a basement outside the port city of Gothenburg, Sweden, two brothers dreamt of creating denim rooted in the present while stretching beyond seasons and traditional design. With an aim at the unknown and an ambition to cross borders by adding new values to a piece of fabric, the mission was set. Inspired by their grandpa who always saw beyond obstacles and further, they started to solve the impossible equation. From this courage and dedication Dr. Denim was raised — a brand to trust whether you need elegance or function. With a character where persistence, smart choices and humility have been passed down for generations, Dr. Denim has taken form as an uncompromised denim brand where perfect fit, price and total experience reach far beyond seams and buttons.

The brothers Alexander and Johannes Graah and their father Morten founded Dr. Denim 2004 in Gothenburg. The company has since then been run as a linear family business without hierarchies where blood is not thicker than water. Every individual’s engagement and well-being is of greatest importance and run as a core through the organization. The familiar and permissive climate creates a dynamic and personal atmosphere where the collective skills are highly recognized. Dr. Denims values are found in the company’s corners where community, innovation and development are leading lights.


Disclaimer: All credit for the content of this blog post is given to Dr. Denim. Empress of Virtue’s only credit is that we seek to be the curators of all things Denim and Jeans by compiling articles, blogs, excerpts, quotes, and fun facts written about Denim / Jeans in one place for your convenience.
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